A typical piece of produce at Weis or Giant traveled 2,000 miles to get there. At Broad Street or the West Shore Farmers’ Market, it’s more like 20.

A survey reported this month by the Food Marketing Institute shows consumers less likely to trust supermarket products. Done in the aftermath of the spinach scare, the survey found “the number of consumers ‘completely’ or ‘somewhat confident’ in the safety of supermarket food declined from 82 percent in 2006 to 66 percent.”  

That’s the lowest point since the apple /pesticide scare.

Overall, it’s a boost for local food and farmers’ markets. (Thanks to nutrition prof Ruth Anne McGinley at HACC for the slideshow link.)

More stuff from the survey … people who responded tend to …

• Cook more and eat out less, cited by 69 percent of those surveyed.
• Eat more leftovers or use leftovers to make other meals, 62 percent.
• Purchase more grocery store brand items as opposed to national brand items, 56 percent.
• Purchase fewer food items overall, 40 percent.
• Buy more canned, frozen or boxed food as opposed to fresh food, 30 percent.
• Purchase more prepared meals from the grocery store rather than going out, 21 percent


1 Response to “Marketing”

  1. 1 Matthew Speicher
    May 23, 2007 at 8:30 pm

    Just because produce is sold at a farmers’ market does not mean the produce was grown locally. While I haven’t done any formal survey of the West Shore Farmers Market, I would guess that the majority of the people that sell produce at the farmers market do not grow it locally or grow it at all. A certain $6 half pint of figs comes to mind. There are definitely stands that sell produce grown locally, but there are other stands that are merely food distributors like Giant or Weis. Take a closer look at how much of the fruits and vegetables sold at these markets are out of season.

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email news and reviews to:

paddydear@epix.net or pcarroll@patriot-news.com


In culinary school and getting ready to trade the writing life for the cooking life. Or not. Might do both. At the moment I'm a feature writer for The Patriot-News in Harrisburg, Pa. My name is Pat Carroll.

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